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USER
EXPERIENCE

BRAND
POSITIONING

Art & Design Leader 

My name is Shriram Hasabnis

With over 23 years of experience spanning Art, Design, and Technology, I am looking forward to continue my journey as a Design Leader. My academic foundation in Applied Art, paired with an early career in illustration, graphic design, and animation, has been pivotal in shaping my multidisciplinary approach. Over the past decade, I have specialized in UX design, blending creativity with strategic thinking. As a design leader, I focus on driving user-centered innovation, fostering cross-functional collaboration, and mentoring teams to solve complex problems. As a design thinker, I emphasize empathy, experimentation, and a systems-driven approach, staying at the forefront of trends like motion design, voice interfaces, and AI/ML-enhanced usability solutions.

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My Expertise

  • Interaction Design
    As an Interaction Designer, I focused on creating seamless and intuitive user interactions by defining the behavior and flow of digital interfaces. I collaborated with product and development teams to design wireframes, prototypes, and interaction models, ensuring that the user experience was engaging, efficient, and aligned with both user needs and business goals. My role also involved conducting usability testing and iterating on designs based on user feedback and data.
  • Brand Identity Design
    I create distinctive visual identities that reflect your brand’s essence, ensuring cohesive design elements like logos, typography, and color schemes that communicate your core values and make lasting impressions.
  • Visual Design
    As a Visual Designer in a software product company, I was responsible for crafting intuitive and visually compelling user interfaces that enhanced product usability and brand consistency. I collaborated closely with cross-functional teams to translate complex ideas into impactful design solutions, ensuring a seamless and engaging user experience across digital platforms. My role also involved maintaining design systems and delivering pixel-perfect assets for development.
  • Stakeholder Management
    While handling Stakeholder Management, I acted as the bridge between design, development, and business teams, ensuring alignment on project goals and objectives. I facilitated clear communication, gathered input, and addressed concerns from stakeholders, balancing user needs with business priorities. My responsibility was to manage expectations and foster collaboration to ensure successful project outcomes and long-term product success.
  • Content Creation
    I produce engaging content that speaks your brand’s language, whether through compelling copy, visuals, or multimedia, driving engagement and building brand loyalty across platforms.
  • Design Leadership
    As a Design Leader, I guided cross-functional teams in delivering user-centered design solutions, fostering innovation, and aligning design strategies with business goals. I mentored and developed design talent, promoted a culture of collaboration, and ensured design consistency across products. My role also involved strategic decision-making, design reviews, and driving the adoption of design best practices to elevate the overall user experience.
  • User Research
    As a User Researcher, I was responsible for gathering and analyzing user insights to inform design and product decisions. I conducted qualitative and quantitative research methods such as user interviews, surveys, and usability testing to uncover user needs, behaviors, and pain points. My role was to translate these findings into actionable recommendations, ensuring that products were user-centered and aligned with business objectives.
  • Usability Testing
    In my role conducting usability testing, I was responsible for designing and executing user tests to evaluate the effectiveness and ease of use of digital products. I facilitated test sessions, gathered user feedback, and analyzed the results to identify pain points and areas for improvement. My insights helped refine designs and improve overall user experience, ensuring the product met both user needs and business goals.

UX Case Studies

Let's grow the business with brand value & usability!

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